SEO, or Search Engine Optimization, is the practice of improving the visibility and ranking of a website or web page in the organic (non-paid) results of search engines like Google, Bing, and Yahoo. The goal of SEO is to increase the quantity and quality of traffic to a website from search engines.

What is SEO?

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What SEO Encompasses

Off-Page SEO

Encompasses strategies outside of your website, like backlink building and social media engagement, to increase your site's authority and ranking

Key Word Research

Identifies and analyzes relevant keywords to target in your content, helping to align your website with what users are searching for.

On-Page SEO

Focuses on optimizing individual pages of your website, including content, title tags, meta descriptions, and internal linking, to improve search visibility.

Technical SEO

Involves optimizing the underlying technical aspects of your website, such as site speed, mobile-friendliness, and secure connections, to enhance crawlability and user experience.

Content Marketing

Involves creating valuable, optimized content that attracts and engages your audience, helping to drive traffic and improve search rankings.

User Experience (UX)

Ensures your website is user-friendly, with intuitive navigation and engaging content, to enhance user satisfaction and improve conversion rates

Analytics and Monitoring

Uses tools like Google Analytics and Search Console to track, analyze, and refine your SEO strategies based on performance data.

Local SEO